The ad campaign that changed everything for Johnnie Walker and set a standard for brand image management — If you are a business owner, you know how difficult it is to build a brand image. Brand image is one of the most essential and perhaps the most challenging aspects of marketing which takes years to make and costs millions of dollars. If not done right, it could even…

Sell experience not product — The salesmen culture was very popular in the US during the 80s and 90s. It was not uncommon to have salesmen come and knock at your door at weird times. These door-to-door salesmen sold books, dictionaries, washing powders, appliances, utensils, and everything you can think of. So, while companies used…

Why I think Vocal+ is a honeytrap for writers — I joined Vocal.media after seven months of writing on Medium. Vocal plus has a very different model to Medium and monetizes your stories’ basis internal and external views, which was an advantage. After having some two-digit views on most of my self-published articles, one story…

The most difficult story I have ever written. — Honestly, when I received a message from Quy Ma for writing about me in this publication, I was overwhelmed. Why? Because I never enjoyed such importance on Medium for the past two months of my journey here. I mean, for a person who is writing only two times a month…

Overconfidence can sometimes prove too risky Most of us love to bet. It’s fun to predict something and deliver it to prove yourself right. Bets also sometimes serve as fond memories which we boast about and cherish in the future. …

Elon Musk is getting overboard with his mindless strategies and it looks like Twitter’s end is near — The world’s richest man bought one of the world’s most influential social media companies. After weeks of uncertainty, Elon Musk struck a deal to buy Twitter on 27th October 2022 and completed the acquisition. As soon as he took charge, he brought in some insane changes that have backfired so…

An interesting case study of how a mouse beat an elephant in the room — This story is the best real-life example if anyone wants to learn how to beat a billion-dollar market leader at its own game. Because this case study is about a newborn company that went on to challenge the most dominating force in the men’s grooming industry — Gillette. What is…

Probably the unluckiest guy on the planet, but still satisfied with his life — If you are reading this, I guess you would have already read part 1 on this topic. If not, please use the below link to read Part 1 on how Jobs met Wayne and gave birth to the Apple Computer Company. The Interesting Story of Apple Inc.’s Lessor-Known Co-Founder — Part 1 A tale of fear — the fear of failure.medium.com Wayne bids adieu to Apple

A tale of fear — the fear of failure. — The tale of Apple’s humble beginnings is one that most technology enthusiasts would be familiar with — it’s a classic. In April 1976, 21-year-old Steve Jobs and 26-year-old Steve Wozniak began building their technological empire from the garage of Steve Jobs’s parent’s home. Steve Wozniak had the technical skills, and…